BOARD AGENDA MEMORANDUM
SUBJECT:
Title
Update on Fiscal Year 2018 Public Education Campaign.
End
RECOMMENDATION:
Recommendation
Receive an update on the public perception survey conducted June 30-July 2, 2018.
Body
SUMMARY:
For many years the District has conducted public perception surveys to provide the Board and the District with accurate data regarding what the public thinks of the organization and of our work, as well as to illuminate opportunities to improve the public's understanding of and access to District services.
In August 2017, staff provided an update to the Board that staff would lead a public education effort to increase the understanding of the critical services provided by the District, to accomplish its work and fulfill its mission to provide safe, clean water to Silicon Valley. Staff noted that to maintain the public's trust and confidence, it is important for residents and businesses to understand the District's commitment to protect water quality and supply, and to provide flood protection and stream stewardship.
For the latest survey, the District contracted with EMC Research to update previous survey questions, track trend data, and test the effectiveness of messaging about the District. The survey was conducted from June 30 to July 2, 2018.
This survey followed the Public Education Campaign, a 7-month campaign that began with an internal messaging effort. That effort included the development of a poster, distributed to all employees throughout the organization, that featured long and short versions of the messages that resonated with the public. Employees were asked to include the educational messages in all internal and external communications where appropriate.
Messaging for the Public Education Campaign fell under four topics of importance to the public that aligned with the District's work: water quality, flood protection, environmental protection and infrastructure. The messaging was successfully included in a variety ...
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