BOARD AGENDA MEMORANDUM
SUBJECT:
Title
Santa Clara Valley Water District Communications and Community Engagement Program Update.
End
RECOMMENDATION:
Recommendation
A. Receive update on the Santa Clara Valley Water District Communications and Community Engagement Program; and
B. Provide input on current and future challenges, goals and accomplishments since the last presentation to the Board.
Body
SUMMARY:
Since January 2012, staff has presented the Board with semi-annual updates on the District's Communications and Community Engagement Program. The last update was presented on March 23, 2016.
This update gives the Board an opportunity to receive further information and provide input on how staff can better enable them to provide a key linkage between the District and the community in order to accomplish Board Policy GP-3.1.
BACKGROUND
Per Ends Policy 1.2, the District's communications goal is to communicate the District's programs, projects and challenges to the community, effectively and transparently, in order to foster public engagement.
BOARD COMMUNICATIONS SUPPORT
The District Communications Unit supports the Board's linkage with the community. Members of the public have increasing expectations for public sector information-sharing, accessibility, and transparency.
Since our last update, staff has posted numerous stories and posts to social media and encouraged Board members to share these stories with their constituents through their own social media networks. In addition, staff has assisted with the scheduling of meetings between Board members and editors of local newspapers, and can continue this practice with other newspapers that reach District residents.
EXTERNAL COMMUNICATIONS
Drought outreach
Since March 2016, our advertising efforts have focused on promoting the Water Wise House Calls program, which had experienced a drop in participation since last summer.
We also initiated plans for a summer water conservation campaign, wh...
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