BOARD AGENDA MEMORANDUM
SUBJECT:
Title
Update on Public Perception Poll and Proposed Public Education Campaign and Water Truck Designs.
End
RECOMMENDATION:
Recommendation
A. Receive update on the public opinion poll conducted June 7-11, 2017;
B. Provide input on proposed messaging and public education campaign; and
C. Select and approve artwork for water truck.
Body
SUMMARY:
Public Perception Poll
For many years the District has conducted public perception polls to provide the Board and the District with accurate data regarding what the public thinks of the organization and of our work, as well as to illuminate opportunities to improve the public's understanding of and access to District services.
For the latest poll, the District contracted with EMC Research to update previous poll questions, track trend data, and test messaging about the District. The poll was conducted from June 7 to 11, 2017.
The results of the poll will be used to develop messaging that addresses areas of importance to the public and that will help the public to understand our work in those areas, as well as our place in the community. The messages will be part of a year-long internal and external effort to inform the community about who we are, what we do, and how to access District services. They will also be used to encourage engagement with the public, such as through volunteering.
To assist with the development of messages and to help draft a public education campaign to reach external parties, the District has secured PRxDigital, a company with a long history of assisting Silicon Valley organizations and businesses with their public education efforts. The execution of the recommended campaign will cost $200,000 funded by internal cost saving measures in division and District budgets.
A working group of staff members from various divisions of the District will provide input on the messaging, the external components of the campaign, and the best way to communicate t...
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