BOARD AGENDA MEMORANDUM
SUBJECT:
Title
Office of Communications Update.
End
RECOMMENDATION:
Recommendation
A. Receive update responding to Board member requests and questions about Office of Communications activities;
B. Receive information on the Office's accomplishments and planned activities; and
C. Provide input on current and future challenges, goals and accomplishments since the last presentation to the Board.
Body
SUMMARY:
Per Ends Policy 1.2, the District's communications goal is to communicate the District's programs, projects and challenges to the community, effectively and transparently, in order to foster public engagement.
Since January 2012, staff has presented the Board with semi-annual updates on the District's communications and community engagement activities.
This update gives the Board an opportunity to receive further information and provide input on how staff can better enable the Board to act as a key linkage between the District and the community in order to accomplish Board Policy GP-3.1.
The Office of Communications continues its ongoing efforts to publicize Santa Clara Valley Water District activities and bring more awareness about our commitment to provide Santa Clara County residents with safe, clean water for a healthy life, environment, and economy.
In response to the Board of Directors' comments and request on March 13, 2018, regarding the status of Directors' monthly guest columns in local newspapers, staff modified the approach with such submissions in September 2017. This was following input from an editor of major community newspapers in Santa Clara County. The editor indicated guest columns under individual Board members' names would not be publishable unless they were unique to each Board member; claiming it would appear disingenuous to run similar columns under different bylines.
As a result, staff established a board editorial calendar identifying topics that will be the content for individual Board me...
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