BOARD AGENDA MEMORANDUM
SUBJECT:
Title
Options for Branding the Santa Clara Valley Water District.
End
RECOMMENDATION:
Recommendation
Approve a tagline and logo to be used to represent the Santa Clara Valley Water District as part of a potential rebranding effort.
Body
SUMMARY:
On October 23, the Board of Directors reviewed six taglines proposed as part of a rebranding effort to help the community understand the work done by the Santa Clara Valley Water District, how it impacts their lives, and how the community's and District's values are reflected in this work.
The initial taglines presented to the Board on October 23 came out of an internal competition that resulted in employees proposing more than 120 taglines. Staff scored these submissions, narrowing the field down to 10. The District chief officers then narrowed that down further to the top three, which were then presented to focus groups for testing. Based on the focus groups' feedback, staff developed three additional tagline options for the Board's consideration.
At the October 23 meeting, Board members indicated a preference for the following two options:
Clean Water ? Healthy Environment ? Flood Protection
Clean Water ? Healthy Creeks ? Flood Protection
The Board also asked staff to evaluate an option using vertical bars rather than bullets to separate the three elements of the taglines:
Clean Water | Healthy Environment | Flood Protection
Clean Water | Healthy Creeks | Flood Protection
The Board requested that these be vetted by focus groups to collect more input. These choices were scheduled to be presented November 19 to external focus groups. These, along with logo options as well as colors and other visuals were also presented to staff in three internal focus groups the week of November 5.
The outcomes of the focus groups' review will be discussed during the presentation.
New Logo
As part of the rebranding effort, staff has designed several options to modernize the District'...
Click here for full text